As we have almost finished first half of 2019 maybe it is a good time to do some New Year’s resolutions check-up, right? Or is it too scary/ uncomfortable to look at our goals from the beginning of the year? Fear not as long as you keep going forward at least in something it’s good!
However, we would like to invite you to a short journey through mini-series of articles related to effective goal planning and execution. In this 3-article series we would like to share with you some concepts and ideas relatable to all stages of goal planning – starting from coining an ambitious idea through operationalization and finishing with daily methods on how to stay focused and on desired track.
For starters let’s begin with forming an ambitious goal. In fact – so ambitious that it would be almost beyond imagination. So ambitious you might even call this as “a stupid idea” – and that’s the whole point for now.
Why should I waste time on forming ideas that are impossible to reach or execute?
The main task of such process is to boost your creativity – it’s that simple. If we want to plan something really big and innovative we should think out of the box. Usually, as soon as we start forming ideas we “listen” to our mental obstacles that inhibit our creativity and thus we project those obstacles into how our goals are stated. We can overcome this by forming such big goal that we probably haven’t thought about earlier so we probably don’t have ad hoc mental obstacles. This is the idea standing behind Big Hairy Audacious Goals (BHAG) which are vision-like statements that variety of enterprises use to set as main reason for their existence or long-term activities.
This term was initially used by Collins and Porras in Built to last: Successful Habits of Visionary Companies and was described as something that is “(…)unifying focal point of effort, and acts as a clear catalyst for team spirit”.
As it may sound a little bit complex let’s take a look on some well-known companies and their BHAGs:
Volvo: By 2020 no one should be killed or seriously injured in a new Volvo
Microsoft: A computer on every desk and in every home
SpaceX: Enable human exploration and settlement of Mars
Microsoft’s BHAG now seems to be quite obvious, right? But let’s think about it through past decades’ (’80’s or ‘90’s) point of view. Few decades ago computers were large devices that required a lot of room space in order to be stored. As technical development progressed, we are now able to carry mini-computers in our backpacks or pockets.
So after forming such big idea that, on first glance, seems to be way too ambitious, you start bringing it down to earth, slicing it into smaller pieces like a sausage and operationalizing it with certain activities, time frames, resources needed and so on.
Summing up – for goal forming phase it’s a good practice to make a brain-storming session combined with BHAG concept. In other words – don’t be afraid to think big – you will find a way to execute it the next stage!
P.S You can utilize created BHAGs while telling your story. You might want to read more about it here: https://nordhr.pl/storytelling-marketing-tool-or-fairytales/